What happens when cutting-edge streetwear collides with the grit and tradition of hockey? A game-changing partnership that redefines both cultures. Common Hype and the Arizona Coyotes have joined forces to blur the lines between sports and fashion, creating something bigger than either could achieve alone.

From three exclusive collections showcasing bold designs to the Coyotes’ first-ever Bearbrick collectible, this collaboration is about more than just merchandise—it’s about community. We’ve hosted in-store activations, game-day meetups, and even hit the red carpet with fans and players to celebrate the fusion of style and sport. These efforts haven’t gone unnoticed, with local and national media shining a spotlight on the creativity and innovation driving this partnership.

This isn’t just a story about hockey or streetwear. It’s about building something meaningful, together. Whether you’re a Coyotes fan, a sneakerhead, or both, stay tuned. We’re only getting started.