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History of ASICS Shoes

Founded in 1949 by Kihachiro Onitsuka, ASICS has grown into a leading global sportswear company. The name ASICS is derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "a sound mind in a sound body," reflecting the brand's commitment to promoting a healthy lifestyle through sports. Initially known for its basketball shoes, ASICS expanded its focus to include running, tennis, and other athletic footwear. ASICS gained international recognition with the release of the Tiger Corsair in the 1960s, a predecessor to modern running shoes. The brand continued to innovate with the introduction of GEL cushioning technology in the 1980s, providing enhanced shock absorption and comfort. Iconic models like the GEL-Lyte series and the GEL-Kayano series have cemented ASICS' reputation for combining performance, comfort, and style. ASICS’ dedication to research and development has resulted in cutting-edge technologies that meet the needs of both professional athletes and casual wearers. The brand’s commitment to quality and innovation has made it a trusted name in the athletic footwear industry.

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