Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, Nike has become a global powerhouse in athletic footwear and apparel. Known for its innovative designs and cutting-edge technology, Nike has played a pivotal role in shaping the sneaker industry and athletic performance gear. The brand's iconic Swoosh logo and "Just Do It" slogan are recognized worldwide, symbolizing quality, performance, and style. Nike's breakthrough came with the launch of the Nike Cortez in 1972, designed by co-founder Bill Bowerman. This shoe set the standard for running footwear, combining comfort and durability. The introduction of the Air Max line in 1987, featuring visible air cushioning, revolutionized the sneaker world and remains a staple in Nike's lineup. Collaborations with athletes like Michael Jordan, LeBron James, and Serena Williams, as well as partnerships with designers and artists, have kept Nike at the forefront of sneaker culture. Nike's commitment to innovation extends beyond performance footwear to sustainability, with initiatives aimed at reducing environmental impact. The brand continues to push the boundaries of design and technology, maintaining its position as a leader in the global market.