New Balance has a rich history in the footwear industry, dating back to its founding in 1906 as the New Balance Arch Support Company. Originally focused on producing arch supports, New Balance evolved over the decades to become a leading name in athletic and lifestyle footwear. Known for its commitment to quality, comfort, and performance, New Balance has crafted a unique niche in the market, appealing to both athletes and casual wearers alike. The turning point for New Balance came with the release of the Trackster in the 1960s, the first running shoe with a ripple sole. This innovation solidified New Balance’s reputation for cutting-edge design and performance. Over the years, the brand has continued to introduce iconic models like the 990 series, celebrated for their superior comfort and craftsmanship. New Balance’s dedication to domestic manufacturing, particularly in the United States and the United Kingdom, further sets it apart in the industry. Collaborations with fashion-forward designers and limited-edition releases have also kept New Balance at the forefront of sneaker culture. The brand’s ability to blend function with style has made it a favorite among sneaker enthusiasts and everyday consumers.